Beliefs & Values
Our motto, 'Better by you,' reflects both what Sand Digital does and how we do it.
We believe that the digital systems your business uses are “better (created and owned) by you”.
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Sand Digital takes a ‘people & capability first’ approach to achieving this.
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Core to this approach is the following beliefs;​​​
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Businesses succeed because of their unique features, not in spite of them.
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Digital systems should be as flexible, innovative & connected as the organisation itself.
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Staff empowerment is the engine of long-term organisational improvement.
We strive to do ‘better by you’ for our clients, our community and our planet. To achieve this we focus on the following values;
Be Genuine
Mean what you say, be who you are.
We prioritise honesty, transparency, and authenticity in every interaction. We foster trust with our clients by showing that our recommendations and solutions are driven by real understanding.
Be Considerate
Respect others, show kindness, and seek to understand both people and processes. We anticipate client needs, approach interactions with empathy, and offer thoughtful solutions. By being mindful of others' time and priorities, we create a positive, collaborative atmosphere.
Take Responsibility
For our work and our impact. We believe that all organisations should be positive for the environment and society that supports them. We are a carbon negative business and our goal is to become B-Corp certified.
Our
Story
Sand Digital was created in 2023 by Andrew Cowie to help businesses unlock the value of Citizen Development.
Throughout his career, Andrew had seen the significant value created through citizen development for many clients and situations. Sand Digital was set up to bring this value to a wider range of businesses. Its primary purpose is to empower businesses to be ‘masters of their own digital future’, giving them both control and ownership of the digital systems that they rely on.
What's in a name? . . . Its not because we like beaches (we do!) but because we help clients create and own digital systems that truly ‘fit’ the businesses needs like the sand in this analogy fits into the jar!